Soul Decor – Indian Fashion Blog

Style, It’s how our inner light shows itself to the universe. It’s our soul screaming for outward representation. When we adorn our bodies in patterns of colors, fabrics, and designs, we become walking storybooks. We attract certain personalities based on how we carry ourselves. Likewise, we can ward off certain personalities too. The key to accomplishing our fashion goal is to simply be confident in how we choose to dress. No one’s opinion matters. All that matters is how we feel when wearing our clothing. Decorate your soul as you please.

This is the concept of Style Up Souls, an emerging Indian fashion brand out of Delhi, India. 23-year-old Kanika Yadav is on a journey to bring self-love and individuality to people of all body types and personalities through custom designs and unique concepts. Kanika impressively reaches a worldwide audience by selling her Indian dresses online as well as in person. Fifty percent of Kanika’s clients are from outside of India. The other fifty percent were obtained through the fashion designer’s relationship-building skills. No matter if the client is located in India or abroad, Kanika hears out the idea of the desired outfit, sketches out the vision the best she can, and shows it to the client for approval. If a client wishes to meet in person, Kanika brings along a file sample of fabrics and embroidery to help the client visualize the dress better.